MINNESOTA DEPT. OF HEALTH - THE TIME I QUIT

Teens know vaping is bad for them. That message has been running for years. What’s often missing is another truth: quitting is messy, lonely, and hard. In our latest campaign, we stripped away the polish and let real teens tell their raw quit stories — because knowing you’re not alone can be enough to keep going.

Creative Lead: Zach Keenan

ACD: Dan Peters

Animation: Unlimited Time Only

Sound Design: Grey Ghost Sound

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